To keep your face looking as youthful as possible, you need to
properly take care of your skin. Properly cleanse, exfoliate and moisturize your skin while never leaving the house without at least 15 SPF sunblock. I've dubbed this process "The Basic 4-Step Skincare Regimen," which I outline in this article. How you care for your skin is utterly dependent on the type of skin
you have: oily, normal/combination, dry, sensitive or sun damaged.
Step 1: Cleansing
Simple is key here. You need to find a good cleanser that your skin responds well to, and stick with it. Choose a creamy cleanser if you have dry skin or a clear cleanser if you have oily skin. We offer the following types of cleansers: Gentle green tea cleanser (normal – dry skin), Clarifying cleanser (combination- Acneic, Rosacea, Eczema and redness prone skin), wild oat and honey cleanser (oily skin), and our herbal cleansing oil/makeup remover ( excellent makeup remover and skin cleanser and moisturizer for night time). You should wash your face in the morning and use a makeup remover/oil based cleanser at night to remove makeup and impurities, which can clog pores. If you have dry skin, consider a cream based (moisturizing) cleanser. Use a dime-sized bit of cleanser, and then rinse with cool or lukewarm water. I personally swear by my Clarisonic, as does pretty much everyone I know who has one. Make sure to remove eye makeup with a natural makeup remover. Our Herbal cleansing oil is perfect for the eye area as it is gentle, and safely removes all forms of makeup, even the toughest of mascaras. The area around the eye is delicate so don't pull or rub too hard.. Never wash your face with hot or cold water (both can cause broken capillaries).
Step 2: Exfoliate
Exfoliation is the step most people skip in their weekly skincare routine. But trust me, if you start properly exfoliating your skin, you will notice an almost immediate difference. One of the reasons men's skin looks more youthful than women's is because men tend to exfoliate daily when they shave. An important part of your weekly skin routine is exfoliation. You can use facial scrubs, microdermabrasion kits or peels. Peels work to brighten skin by removing dead skin cells with lactic or juice acids. Scrubs work to manually remove dead skin. Users love our exfoliating cleanser scrub because it's gentle enough to use every day, leaving skin feeling polished and thoroughly cleansed, without stripping skin’s natural oils. Make sure to follow
with moisturizer after exfoliation.
Should you use a toner? Some people swear by toners, but many beauty experts do not (I once
read a skincare expert claim, "Toners are only for copy machines"). Toners are meant to remove all remaining traces of oil, makeup and dirt, but a good cleanser should do this. I firmly believe it's up to you. If you like the way your skin feels with a toner. Buy it. Use it. Enjoy it. They can be very useful for people with congested, problematic skin who need that little bit of extra
“umph” to clear out their pores, or someone who is need of more hydration to the skin. Best of all they help to close and maintain pore size.
Step 3: Moisturize
During our most recent marketing campaign to the top beauty editors I read about one famous beauty editor who swore skin doesn't need moisturizer; basically everyone else I've read disagrees and is an adamant believer in it. A basic rule of beauty is that if you have dry skin, you should invest in a good moisturizer. So how much should you moisturize? Your skin will tell you. When your skin is tight, it's crying out for moisture. Be careful not to over-moisturize -- this can clog pores. Our Daily Moisture with SPF=15 is perfect for every skin type and it has natural sun protection built in.
Step 4: Apply Sunscreen
The #1 cause of wrinkles is sun damage, so it's important to use a sunblock of at least 15 SPF from your early years on even in winter and on cloudy days. A great trick is to purchase two moisturizers: One for night and one for day that includes UVA and UVB protection. Don't use moisturizers with sunblock at night, the ingredients are not meant to be used at night and can aggravate skin. When choosing a sunblock, make sure it contains Zinc Oxide (non-nano) and Titanium Dioxide; these are the only two “natural” ingredients that are physical sun blocks. See our post: Sunscreen vs. Sun block for more information.
Healthy skin is beautiful skin.